News > A HUMMER EV... Arnold Schwarzenegger should be happy

A HUMMER EV... Arnold Schwarzenegger should be happy

 - 27/02/2020

The HUMMER EV may well appeal to Arnold Schwarzenegger, "Terminator" on the silver screen, former governor of California and an environmental champion, but also one of the most fervent lobbyists of the highly polluting H1 version in the early 80’s.

The HUMMER, the civilian model of the US army’s multipurpose off-road vehicle, symbolised the excesses of American automobiles: bigger, wider and above all a phenomenal gas guzzler. However, in May this year, GMC will be launching a brand-new ecological and all electric HUMMER.
 
To ensure it caught the eye, General Motors broadcast a commercial during the United States’ number one sporting event of the year, the Super Bowl final of the National Football League.
 
The vehicle, which should be capable of going from 0 to 60mph in three seconds thanks to a 1,000-hp engine, will be unveiled officially on May 20.
 
And who knows, it may well find favour with Arnold Schwarzenegger, "Terminator" on the silver screen, former governor of California and an environmental champion, but also one of the most fervent lobbyists of the highly polluting H1 version in the early 80’s.
 
GMC’s commercial, which was broadcast during the second quarter of the match between the Kansas City Chiefs and the San Francisco 49ers, focused on engine power and silence, keeping the vehicle’s lines under wraps.
 
The HUMMER EV will be manufactured at Hamtramck, a General Motors plant that is being entirely overhauled to manufacture the make’s electric vehicles in the suburbs of Detroit, Michigan.
 
The plant, originally planned to be shut down due to cost-cutting measures, will thus escape closure.
 
The resurrection of the HUMMER is emblematic of a recent trend among major car firms to breathe new life into former iconic models.
 
Toyota has revived the Supra, Ford the Ranger and the Bronco and Land Rover the Defender.
 
 
 
 
Photo Credits : Pau Barrena / AFP