News > Didier Drogba, ambassador of a road safety campaign in Africa

Didier Drogba, ambassador of a road safety campaign in Africa

 - 14/11/2019

Didier Drogba, former football star from the Ivory Coast, became the ambassador of a campaign launched by the Fédération Internationale de l’Automobile (FIA) to promote road safety in Africa, announced the organisers on Monday.

Called "Safe steps, road safety in Africa", the campaign will run for two years and be rolled out all over Africa by way of videos, road signs and websites…
“Even though the continent only has 2% of the world’s cars, 20% of the world’s road deaths occur in Africa. Africa’s road fatality rate is the highest in the world and 44% of victims are pedestrians and cyclists,” reported Jean Todt, President of the FIA and United Nations Secretary-General’s special envoy for road safety.
He praised “Didier Drogba’s outstanding personality, reputation and popularity throughout Africa, all of which will be instrumental in changing road users’ behaviour and thus cutting the death toll.”
The former international striker and captain of the Ivory Elephants retired from football in November 2018 at the age of 40.
“Children and pedestrians are the most vulnerable. We have an obligation to protect our populations by raising their awareness and teaching them the best practices to save lives. The statistics are alarming. My involvement in such a cause, to change things as soon as possible, was self-evident,” said Didier Drogba.
The FIA and the Drogba foundation will be piloting the campaign.
(Crédits photo : Sia Kambou / AFP Ivorian retired professional football player Didier Drogba attends CEO Talk, an event organized by international business school HEC Paris in Abidjan on September 12, 2019.)